The Divine Foods, India's fastest growing D2C food tech brand for traditional superfood products

The Divine Foods, India's fastest growing D2C food tech brand with 25000+ Customers and available in 5 countries. The brand ships its bestselling simple to use traditional superfood products across Turmeric (Curcuma longa), Moringa (Moringa oleifera), Millets, Honey and Skin Care categories across the world. “The Divine Foods” address a precise need for a new age traditional superfood. We strive to select the traditional recipe to obtain a wholesome food product. Our team ensures that the final product is the easy to use, affordable and healthy. 

Super-Foods are only Super if they’re Sourced Holistically

The Birth of Idea

I watched bemused as the barista handed my friend a glass of ‘Turmeric Latte,’ this was in Boston, way back in the autumn of 2017. Looking at my surprised expression, my American friend smiled and rather enthusiastically started telling me about the health benefits of the drink. The health benefits of “Turmeric Latte” aka “Manjal Paal” something I and everyone I had grown up with had been drinking since we were toddlers.

That was my “light bulb” moment. said Kiru Maikkapillai, Founder "The Divine Foods"

The Divine Foods: Holistically Sourced

What may be a little less talked about but equally important is that the origins of the produce matter. There is a reason why different geographical regions across the world gave rise to different superfoods.

From climactic conditions to soil and water composition, all come together in different proportions to give us different produce in different parts of the world for a reason- or so I assume. And it only stands to reason that said produce from that region will/should be superior to any that is grown elsewhere. Be it the Avocados in Mexico or Moringa in Karur.

A theory that was borne out by our testing the curcumin content of Turmeric sourced from Salem vs that of the condiment grown almost anywhere else.

Thus, it was that thanks to a glass of $7 Turmeric Latte ordered halfway around the globe, I had found my vision and mission.

Super Foods are only Super if they’re Sourced Holistically said Kiru Maikkapillai.

The Divine Foods has raised an undisclosed amount of funding from actor Nayanthara and her husband and director Vignesh Shivan. Earlier, the D2C startup received a grant from the Tamil Nadu government under its flagship seed funding scheme TANSEED 4.0.