B2B e-commerce platform

Udaan transform the way trade is done in India. India’s largest business-to-business e-commerce platform

13 Jul 24 | By Deepak

Udaan transform the way trade is done in India. India’s largest business-to-business e-commerce platform

The platform acts as a catalyst to enable transparency, accessibility, affordability and national reach to 15 million manufacturers, 25–30 million retailers, 10–12 million institutional businesses like office, school, HoReCa etc. that account for over 60 million MSMEs in India. udaan’s aim is to be a trusted partner to small businesses by empowering them with technology, financial inclusivity, and supply chain capabilities to compete and win in an increasingly tech and digital world.


udaan has a network of over 3 million registered users and 25,000-30,000 sellers across 900+ cities in the country covering more than 12,000 pin codes. The platform has over 1.7 million retailers, chemists, kirana shops, HoReCa, farmers, etc. doing over 4.5 million transactions per month, making udaan a leader in the b2b eCommerce business.


udaan enables small manufacturers, farmers, and brands to market and sell their products across the country at low cost with 100% payment security and complete transparency. While doing so it enables small businesses such as shopkeepers, kirana, restaurants, street vendors, chemists, offices, small factories, contractors etc. to source from a large selection of high-quality products at best prices while facilitating efficient and transparent transactions with huge convenience.


Through a seamless process, it enables the buyer (retailer) to select a product, place an order with sellers (wholesalers, brands and manufacturers) who pack it and dispatch it through udaanExpress. The buyer pays on delivery unless it is a credit transaction. It provides access to new markets and regions with greater cost-efficiency and better price control.


The platform has enabled logistics focused on b2b trade built on strong technology and operations for fulfilment and delivery service through udaanExpress. udaanCapital, focused on SME trade financing provides financial products and services for sellers and buyers to expand their business.